Radio: Introduction to radio
Radio: Introduction to radio
Staying with broadcast media, our next topic is radio.
We have two CSPs to study and also need to consider the place for radio in a digital media landscape.
Radio CSPS
War of the Worlds – Columbia Broadcasting Company (1938)
Life Hacks – BBC Radio 1 (2017-)
These are targeted CSPs and need to be studied with reference to two elements of the
Theoretical Framework (Audiences and Industries) and all relevant contexts.
Key question: Is radio still relevant in the digital age?
How does radio respond to the digital media landscape we now find ourselves in. Will younger audiences listen to the radio? Does it have influence? Are podcasts the future for younger listeners?
BBC Sounds
BBC Sounds is a new app designed to bring younger listeners to BBC Radio content. It aims to fulfil its requirements as a public service broadcaster while also responding to the demands of the digital media landscape.
The ShoutOut Network
The Shoutout Network is a London-based network of diverse podcasts designed to give a platform for BAME voices. It demonstrates the rise of independent media producers in the 21st century media landscape. The representation of minority voices also arguably provides an element of public service broadcasting.
Introduction to radio: blog tasks
Create a new blogpost called 'Introduction to Radio' on your Media 2 Coursework blog and complete the following tasks:
BBC Sounds
Read this Guardian feature on the launch of BBC Sounds and answer the following questions:
1) Why does the article suggest that ‘on the face of it, BBC Radio is in rude health’?
We have two CSPs to study and also need to consider the place for radio in a digital media landscape.
Radio CSPS
War of the Worlds – Columbia Broadcasting Company (1938)
Life Hacks – BBC Radio 1 (2017-)
These are targeted CSPs and need to be studied with reference to two elements of the
Theoretical Framework (Audiences and Industries) and all relevant contexts.
Example exam questions
Briefly define public service broadcasting (PSB) [2 marks]
To what extent is War of the Worlds a historically significant media product? [20 marks]
Identify two strategies or techniques used by Radio 1 to attract a youth audience. Explain the reason for each. [4 marks]
Explain how regulatory contexts shape the output of media industries. You should refer to your radio Close Study Product, Life Hacks. [9 marks]
How does radio respond to the digital media landscape we now find ourselves in. Will younger audiences listen to the radio? Does it have influence? Are podcasts the future for younger listeners?
BBC Sounds
BBC Sounds is a new app designed to bring younger listeners to BBC Radio content. It aims to fulfil its requirements as a public service broadcaster while also responding to the demands of the digital media landscape.
The ShoutOut Network
The Shoutout Network is a London-based network of diverse podcasts designed to give a platform for BAME voices. It demonstrates the rise of independent media producers in the 21st century media landscape. The representation of minority voices also arguably provides an element of public service broadcasting.
Introduction to radio: blog tasks
Create a new blogpost called 'Introduction to Radio' on your Media 2 Coursework blog and complete the following tasks:
BBC Sounds
Read this Guardian feature on the launch of BBC Sounds and answer the following questions:
1) Why does the article suggest that ‘on the face of it, BBC Radio is in rude health’?
It has a large portion of the national market, with many stations achieving in excess of 34 million individuals every week. Radio 2 alone achieves 15 million audience members seven days. ("editorially I believe it's fit as a fiddle," says Purnell), one out of nine Britons still check out hear John Humphrys and his co-moderators lecture legislators consistently.
Purnell says only 3% of under-35s utilize the iPlayer make up for lost time radio application
BBC Sounds, another application and site that officially dispatches on Tuesday with an alluring occasion at Tate Modern. It will bring radio live streams, make up for lost time administrations, music combines and digital broadcasts under one rooftop.
4) How do audiences listen to radio content in the digital age?
Persuading individuals to bring an end to their current propensities and put their trust in a BBC-just application won't be simple. Spotify has begun to incorporate an enormous number of webcasts – including BBC material – straightforwardly in its application and a developing number of individuals tune in to the radio by means of voice aides, for example, Amazon's Alexa
It must be a hotter, more story-drove venture. You have to report its individual experience.
"The absolute best stories are essentially tied down around the individual experience. You're attempting to locate the human in the machine. Writers have a procedure however more youthful spectators can locate that freezing and need to get to the genuine reaction of people. They truly need to comprehend the core of the story."
6) Why does the BBC need to stay relevant?
the BBC is extremely significant and esteemed by permit charge [payers] it must keep on being applicable.
Now read this review of the BBC Sounds app.
7) What content does the BBC Sounds app offer?
BBC Sounds which offers anything sound (aside from long-structure book recordings). Music, news, dramatization, documentaries, genuine wrongdoing, satire
8) How does it link to BBC Radio?
8) How does it link to BBC Radio?
The application enables the client to navigate and tune in to any of the BBC radio stations that are live,
9) What are the criticisms of the BBC Sounds app?
Sounds is anything but difficult to utilize, however I found the program data somewhat dubious to get to, and the pursuit – as ever with the BBC – isn't touchy enough
BBC propelled two or three new digital recordings, including the previously mentioned 5 Live Waco arrangement End of Days(make beyond any doubt you utilize a capital D in hunt, or it won't turn up: embed rolly-eye emoji here), and Beyond Today, a 20-minute webcast that dives further into the legitimate issues of the Today program.
ShoutOut Network
Read this Huffington Post feature on the Shout Out Network and answer the following questions:
1) What is the ShoutOut Network?
The Shoutout Network, a London-based system of assorted digital broadcasts, has assembled a fabulous idea for organizations to buy promoting openings over a scope of their webcasts for a quarter of a year from just £1.
2) What podcasts are offered by the ShoutOut Network?
They have seen consistent development to their program of conversational shows including popular culture writing web recording Mostly Lit, joyful satire team Two Fools Talking, theater and music fans Artistic State of Mind and spic and span football show Top 4matio
3) What audience do they reach?
The crowds they reach are more than 20,000 audience members for each month.
4) What are the 2015 statistics on podcast listening in the UK?
3.7 million grown-ups tune in to digital broadcasts - this is equivalent to 6.5% of the grown-up populace
57% tune in to digital broadcasts on their telephones
47% tune in while driving
34% tune in while unwinding
5) The article suggests podcasts are ‘picking up more steam’. Do you think podcasts the future of radio?
As I would like to think it depends who is being expedited to the web recording and what they are discussing. on the off chance that they talk about pertinent points that individuals can identify with, at that point their crowd will almost certainly think about their situations and in the event that they expedite celebrated persuasive individuals it will likewise pull in more individuals as individuals admire them.
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