Music Video introduction
Music Video: An introduction
Our next topic is Music Video - with two brilliant Close-Study Products.
Music video is a targeted CSP which means we need to focus on media language and representation. The CSPs are Common's Letter to the Free and Michael Jackson's classic Billie Jean so we'll also be looking at the representation of race and ethnicity and incorporating post-colonial theory.
An introduction to Music Video
Music videos typically feature movement – often fast paced either in terms of actors, camerawork or editing. Many contain a performance element or narrative. Music videos can also feature visual effects and intertextuality.
Music videos were originally designed as a promotional device to sell the band or artist’s music but have developed over time to become a recognised artform or product in their own right. Modern music videos no longer have the huge budgets of the 1980s and 1990s but digital media means they are now more accessible than ever. Videos such as Psy’s Gangnam Style have received over 3 billion views on YouTube.
Intertextuality is when one media text references another media text – through genre, conventions, mise-en-scene or specific cultural references.
Music videos often use intertextual references – often to classic films but also to television, popular culture, news, videogames or even other music videos.
Go to our Media Factsheet archive on the Media Shared drive and open Factsheet #69: Music Video. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets - you'll need to save the factsheet to USB or email it to yourself in order to complete this at home. Read the factsheet and answer the following questions:
1) What is the purpose of a music video?
2) How has the digital age changed the production and distribution of music videos?
Music video is a targeted CSP which means we need to focus on media language and representation. The CSPs are Common's Letter to the Free and Michael Jackson's classic Billie Jean so we'll also be looking at the representation of race and ethnicity and incorporating post-colonial theory.
An introduction to Music Video
Music videos typically feature movement – often fast paced either in terms of actors, camerawork or editing. Many contain a performance element or narrative. Music videos can also feature visual effects and intertextuality.
Music videos were originally designed as a promotional device to sell the band or artist’s music but have developed over time to become a recognised artform or product in their own right. Modern music videos no longer have the huge budgets of the 1980s and 1990s but digital media means they are now more accessible than ever. Videos such as Psy’s Gangnam Style have received over 3 billion views on YouTube.
Intertextuality
Music videos often use intertextual references – often to classic films but also to television, popular culture, news, videogames or even other music videos.
Notable examples of intertextual music videos:
Music Video introduction blog task
Go to our Media Factsheet archive on the Media Shared drive and open Factsheet #69: Music Video. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets - you'll need to save the factsheet to USB or email it to yourself in order to complete this at home. Read the factsheet and answer the following questions:
1) What is the purpose of a music video?
The reason for a music video is, to sell items, the most evident of which is the melody highlighted in the video. Be that as it may, other associated items are additionally promoted by a music video. For instance, the
collection the melody is included on, the film the tune is a piece of the soundtrack for, a forthcoming visit by the craftsman and product like shirts.
3) Which three major record labels are behind VEVO? What is VEVO and why was it created?
4) What are the key conventions of a music video?
In America, three noteworthy record organizations, Sony Music Entertainment, Universal Music Group and Abu Dhabi Media (alongside substance authorized by EMI), have likewise propelled Vevo, a video facilitating site explicitly for music recordings.
the key shows are Movement is basic to music video and ordinarily supplements the musicality of the tune. Development can be accomplished by physically moving the camera, the general population in the video moving and moving or through speed of altering. Likewise, another is story. The storyline may identify with the melody's verses and show what is being said or be free from the tune and recount to an alternate story. For instance, I Was a Teenage Anarchist by Against Me! highlights a free account which connects to the melody's verses.
6) What examples are provided in the factsheet for intertextuality in music videos?
Account, the storyline may identify with the tune's verses and represent what is being said or be free from the melody and recount to an alternate story. For instance, I Was a Teenage Anarchist by Against Me! highlights a free story which connects to the tune's verses. '.
7) Why do audiences enjoy intertextual references in media products?
Music video is such an entrenched type, that it is feasible for makers to play with the shows by making references to the class when all is said in done and to other music recordings. This is called intertextuality. Such references might be self-evident, for example, the way that the Blink 182 video for All the Small Things makes references to recordings by pop specialists, for example, Backstreet Boys (I Want it That Way)
8) Read the music video example analysis on page 3 of the factsheet. Select a music video of your own choice and write your own analysis using the following headings:
- Conventions (movement/narrative/artist)
- Intertextuality
- Representation
- Audience
- Institution
Shows (development/story/craftsman):
the key shows in this music video is the presentation and the account. About in each scene there is a presentation which could be a her moving or singing. The account of this music video is to enable ladies and challenge old custom qualities that men are increasingly predominant then ladies. Beyonce is known for utilizing her stage to make changes in the public eye so everybody is equivalent and is dealt with the equivalent.
Intertextuality:
this video has almost no intertextuality since ladies in those days never truly talked about these sort of issues and thusly she needed to communicate something specific through her music to engage ladies and not hole up behind men.
Portrayal:
the portrayal in this music video is to challenge old convention generalizations where ladies must be respectful to men and didn't have voice on the planet. the verses has a ton of importance to it and even the entire video as it indicates ladies should stick together.
Group of spectators
the group of spectators is predominantly ladies as it is focused at them.
9) Watch the video for Ice Cube's It Was A Good Day (1993). How did this video set the conventions for later hip-hop music videos?
I imagine that the style and components of this music video demonstrates the life of a male living in the ventures. so other craftsman need to make something comparative with the shows and subsequently when you look at you can say that Hip-jump music developed after some time
10) How important do you think music videos are in the marketing and promotion of music artists in 2018? Are music videos essential to a band or artist's success?
10) How important do you think music videos are in the marketing and promotion of music artists in 2018? Are music videos essential to a band or artist's success?
I think music recordings are significant with regards to publicizing and advancing as it indicates what the craftsman rely on and how they need to be depicted in the public arena. additionally it makes individuals mindful of the video and hence on the off chance that it is distinctive it will pull in individuals. music recordings are not the most fundamental thing to a band or craftsman since individuals won't recall the video however are bound to recollect to verses .
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