TV: The impact of new/digital media on television

TV: The impact of new/digital media on television

New and digital media - the internet - has had a huge impact on the television industry in the last 10 years.

Streaming services like Netflix and Amazon Prime have fundamentally changed the way we watch television. In just 15 years, Netflix has gone from a mail-order DVD company to a giant in the television industry. Next year, Netflix plans to spend $8 billion making original TV programmes.

Watch Newsweek magazine's short video on how Netflix changed TV:

 

TV Drama

One of the key genres for Netflix and Amazon Prime is TV drama. Many of these dramas now have the budgets and production values of Hollywood movies and many top actors are choosing to work in television rather than film.

In addition, the increase in streaming services has created a worldwide distribution network for acclaimed foreign-language TV dramas such as Deutschland 83.

Streaming services and audience

For audiences, streaming has changed the way we watch television. 

'Event TV', when millions of people around the country would tune in to watch the latest episode of a drama at a set time, is far less common now. Many people now 'binge-watch' TV dramas by watching multiple episodes back-to-back.


The impact of new/digital media on TV: blog task

Go to our Media Magazine archive and read the article on Netflix and the Cultural Industries(MM63 - page 45). Create a blogpost called 'The impact of new/digital media on TV' and answer the following questions:

1) What does the 'industry' concept in A Level Media Studies refer to?

The 'business' idea alludes to the organizations that make and convey media messages, the standard practices of media creation, just as the administrative and lawful structures in which the organizations work. Hesmondhalgh, comprehensively, contends that since the 1980s there's been a huge move in social creation. 

2) What does David Hesmondhalgh argue with regards to how the creative industries have changed since the 1980s?

In the 21st century. During the 1980s media organizations started to see the advantage of cooperative energy , while governments in the west, due to the decrease of assembling businesses, came to welcome the monetary advantages of having a solid 'social' division (especially the film, TV and music enterprises). It has changed as of late the seat of Ofcom recommended that Google and Facebook ought to be managed as distributers and not, as they wish to be, considered basically as Internet stages that assume no liability for what is facilitated on their destinations. Her mediation was principally in light of the issue of 'counterfeit news' 

3) Choose the three most significant points Hesmondhalgh makes regarding the changing cultural industries. Why are these the most significant in your view?

One of the focuses he made was that, Alphabet (Google's parent organization) and Facebook have turned out to be two of the greatest media organizations on the planet on the back of publicizing incomes, this proposes how enormous organizations utilized promoting incomes as an approach to grow their organizations and profit with the utilization of publicizing. Another critical point he makes with respect to the changing social ventures is that,In 2017 Facebook propelled Watch, which facilitated unique 'unscripted television' programming. While particular from clients' courses of events, this has obscured the line between being a stage and a supporter. Google still can't seem to make a similar move, clearly happy with the measure of cash it makes from presenting other individuals' material, which is the thing that a web crawler and its YouTube stage does, this is fascinating regarding google passing up possibility more cash. The last point that was fascinating was that, Niche crowds are progressively focused on. 

4) What is technological convergence? 

Technologica; convergence digitisation of media implied each medium structure could be gotten to on PCs. It was this that in the end empowered tech organizations to contend straightforwardly with media organizations and, seemingly, even progressed toward becoming media organisations

5) How are technology companies challenging traditional broadcasters in the TV industry?

nline book retailer) is presently delivering its own 'TV' programs. In doing this it pursued Netflix, which started as a postal DVD administration, in 'freeing' TV programs from supporters' timetables with on-request seeing. A case of the innovation organizations is making its own online membership administration. Conventional wholesalers of DVDs, similar to the shop Blockbuster, became penniless after broadband associations encouraged video spilling. Much more watchfully Netflix additionally comprehended that it would need to create its own substance in light of the fact that the customary media organizations would in the long run understand that they could set up their own Internet conveyance systems. 

6) What budgets will Netflix, Amazon and Apple spend on original programming next year according to the article?

Netflix: 8billion dollars 

Amazon: 4.5billion dollars 


apple: 1 billion dollars

7) How many countries are Netflix and Amazon available in?

8) The global nature of modern television means producers are having to consider international audiences when creating content. What example from Netflix does the article use to explain this?

The beast who plays the primary scalawag in more interesting things is named as the Demagorgon, the beast has comparative similarity to the prisons and winged serpents amusement. To ensure that the language obstructions were risen above Netflix utilized D&D gear to discover how nations deciphered the Demagorgon. 

9) Do you think technology companies such as Google, Facebook and Amazon will increase their interest in the television industry?

I do trust these organizations will build their enthusiasm for the broadcast business as it will expand the benefit they gain from monetising their recordings. As these organizations claim explicit organizations in the broadcast business, for example, how google possesses YouTube and how Facebook possesses Watch which was a TV station And Amazon claims amazon prime and amazon TV where it is like Netflix. The primary reason they made these was on the grounds that the TV is expanding and they would not to be abandoned. 

10) How do changes in technology influence the creation of TV dramas such as Capital or Deutschland 83? How?

These arrangement incorporate diverse viewpoints which would draw in consideration from explicit gatherings of people. Deutschland 83 includes an account which is amid the virus war in Germany, likewise the fight among west and east Germany. Anyway Capital includes diverse societies pulling in more extensive group of onlookers over the globe, for example, Deutschland 83 as it can likewise draw in gatherings of people from all around the globe as it is set amid a recorded occasion.

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